HELLMART: New Retail Horror Where The Store Itself Is The Monster!
Welcome to HellMart, new employee! We hope that you enjoy your new position and serve our friendly customers with a smile. Please follow the basic procedures when working at our 24-hour store: check out customers, restock the shelves, clean up, and remember your basic survival instincts. We pride ourselves on keeping a tight ship, so make sure we don’t have to send a cleaning crew to wipe what’s left of you off the walls. Alrighty, HellMart Clerk, let’s meet that daily quota…alive if you please.
Congratulations on Landing a Job at HellMart!
You are the new clerk of the 24-hour HellMart in an isolated northern town. The store opens its doors with the warm glow of fluorescent lights and the quiet hum of a late‑night shift. You have a daily list of tasks to complete and a quota to meet. You have to serve the customers, restock shelves, and maintain the store to a satisfactory level. One thing that will stick out on day one is that most of the people who shop here have smiles plastered to their faces. Just a bunch of enthusiastic weirdos?
Throughout the day, you carry on with the usual retail mundane tasks while keeping an eye on your “happy” customers before the night shift. You think the slow foot traffic would be the best time to catch up on your chores…well, it’s not. When you close up for the night, you will find that the store has a few stragglers outside and something wandering the aisles. Things will shift, shelves will rearrange themselves, someone pops up on a security camera, but they aren’t there when you go to check.
You need to make it through the night, helping distressed humans into the building, while handling the strange beings locked inside your store. Don’t let any non-human inside, and don’t let the hostile creatures slivering behind the shelves get you. Hide and fight back against these entities until the sun comes up so you can open the doors for another workday. Let’s hope that those beings don’t get bold enough to emerge during the day shift.
Aisles That Shift, Shelves That Lie, and Discounts You Don’t Want
HellMart builds its horror through unpredictability. Every run drops you into a new layout, forcing you to navigate a labyrinth of themed aisles that feel like they were designed by someone who hates shoppers. One moment you’re walking through a toy section, then the next thing you know, you’re in a freezer aisle where something breathes behind the frosted glass. In a nutshell, this game is a dungeon crawler simulator!
The store isn’t a haunted building; it IS a living, breathing monster. It plays with its food, tormenting you by manipulating the aisles, making you see things, and dealing with uncanny customers who smile too widely and invade your personal space without being right behind you. It is disturbing and paranoia-inducing because the morning shift feels like practice for the real terror at night.
HellMart embraces its absurdity, too. You fight off twisted versions of everyday shoppers, dodge hazards that feel ripped from a cursed employee handbook, and collect items that parody retail culture with a little too much accuracy. The humor never undercuts the horror — it sharpens it. HELLMART knows exactly how ridiculous its premise is, and it uses that to keep you off balance. Each run gives you new weapons, perks, and upgrades, letting you build a loadout that can be either practical or unhinged.
Bosses Incharge of This Retail Nightmare
Every department hides a boss, and each one feels like a physical manifestation of retail trauma. You might face a towering mascot with a smile that never moves or a manager‑shaped monstrosity that demands productivity while trying to crush you. These encounters push the game’s tone into full surreal horror, blending cartoonish exaggeration with genuine dread. The bosses don’t just test your build — they test your ability to stay calm in a place designed to break you.
A Store That Rewards Curiosity and Punishes Comfort
The devs at GAZE IN GAMES want players to explore, but never want them to feel any sense of safety. You need to search aisles for loot, coupons, and upgrades; however, every reward comes with risk. There could be a defect in the axe or an unloaded gun. Regardless, the store wants to make you squire and run you ragged.
Of course, with every chance you get to search for supplies, you can also seek out information. The store hides secrets in its corners, shelves, and inside its mascots. Finding tips, tricks, and lore dumps that can help you live another day is essential. Just don’t expect them to be sitting out in the open.
Who Here Can Work the Night Shift?
HellMart stands out by embracing the horror of retail work and exaggerating it into something monstrous, funny, and genuinely unsettling. The changing layout, grotesque customers, and the relentless atmosphere generate feelings that are both familiar and deeply wrong. It’s a game that turns everyday frustrations into survival horror and invites you to laugh while you run for your life. Your first shift at HellMart starts Jan. 28, 2026, so you’d better grow a pair of eyes in the back of your head.
