Devolver Digital Isn’t Dodging GTA 6’s Release Date—They’re Embracing It
If any game company embodies raw determination, it’s Devolver Digital. While most studios would steer clear of launching anything near Grand Theft Auto 6, Devolver didn’t flinch. They didn’t delay. They didn’t hedge. They basically said, “Hold my drink,” and sprinted toward the biggest release date of the decade like it was a finish line.
And here’s the kicker—it might actually work.
Earlier this month, Rockstar confirmed that GTA 6 would be delayed until May 2026. With the release now locked for May 26, the hype train has even more time to gather steam. This game has been years in the making, and anticipation is off the charts. Most studios would back off immediately, adjusting schedules to avoid getting swallowed by the cultural juggernaut.
But Devolver? Devolver doubled down.
Going Head-to-Head with a Giant
You can’t escape us.
May 26, 2026 it is then. https://t.co/eVa5bB1vrh
— Devolver Digital (@devolverdigital) May 2, 2025
In response to Rockstar’s new date, Devolver Digital posted a quiet reminder: they’d already promised to release one of their titles at the exact same time as GTA 6. And now they’re making good on that promise. No delays. No excuses. One of their upcoming games is officially set for May 26, 2026—same day, same energy.
We don’t know which game yet, and that’s part of the appeal. The moment they drop the name, the comparisons—and headlines—will start flying. This is classic Devolver Digital: a mix of clever marketing, unexpected moves, and a willingness to play where others won’t.
History Says This Might Actually Work
There’s a reason studios normally avoid dates like this. Competing with a blockbuster usually means getting buried. Even in film, the original Iron Man and GTA IV were nearly aligned in 2008—and look how that turned out. The movie held its own, sure, but it wasn’t easy.
Most developers would treat GTA 6’s release date like it was infected—steering clear and moving launches weeks (if not months) away to protect sales and visibility.
But Devolver Digital is not most developers.
Final Thoughts
Is it risky? Absolutely. But it’s a calculated risk from a publisher that’s made a name by going off-script. While Rockstar preps for a massive launch, Devolver Digital is quietly lining up a counter-move that could pay off in a big way—especially if they play to their indie strengths.
One year from now, we’ll find out whether they pulled it off. But no matter what, they’ve already won points for showing up to the fight.
