Screenshot of the twisted games from Finding Frankie, a mascot horror

Finding Frankie: A Character Guide to the Madness Behind the Frightening Mascot

Finding Frankie isn’t just a parkour‑horror fever dream — it’s a whole cast of characters who make the show feel like a chaotic mix of reality TV, corporate negligence, and pure nightmare fuel. Everyone in this world has a role to play, whether they’re running for their lives or making sure the cameras catch every second of it. Here’s a rundown of the personalities that keep this bizarre machine running.

Frankie — The Mascot You Wish You Could Unsee

Finding Frankie cover art for the Steam website.
Image of Finding Frankie, courtesy of SUPERLOU

Frankie is the face of the show, and unfortunately, he’s also the thing that will haunt your sleep. He’s not just a guy in a suit. He moves wrong. He reacts too fast. He learns. There’s something deeply off about him — part animatronic, part experiment, part “we should not have built this.”

Frankie doesn’t just chase contestants; he studies them like he’s preparing for a dissertation on human panic. Every time you think you’ve shaken him, he pops up again with that unsettling grin, like he’s genuinely enjoying the chaos.

He’s the reason the show exists. He’s also the reason contestants don’t last long.

The Contestants — Hopeful, Desperate, and Questionably Sane

The contestants are the heart of Finding Frankie, even if most of them don’t make it past Episode One. They’re regular people who signed up for fame, money, or because they made a series of bad decisions and ended up here.

The Rookie

This is you — the newest contestant tossed into the arena with nothing but optimism and a pair of sneakers. The Rookie is the one slowly piecing together the truth behind the show, usually while sprinting for their life.

The Veteran

They’ve been here too long. They know the shortcuts, the traps, and exactly how Frankie behaves when he’s “bored.” Veterans can be helpful… or they can be the kind of people who shove you into a vent and say, “Good luck.”

The Influencer

They came for clout. They stay for… well, they don’t stay long. Their logs are a mix of self‑promotion and sheer panic. They’re trying to build a brand while being hunted by a mascot with murder in his eyes.

The Underdog

Quiet, overlooked, and tougher than they look. The Underdog isn’t flashy, but they’re smart enough to survive longer than anyone expects. They’re the contestant you root for even when the odds are stacked against them.

The Wildcard

This one is pure chaos. They help you one minute, sabotage you the next, and laugh the whole time. The producers love them because they make great TV. Everyone else… not so much.

The Production Crew — The Real Monsters

Frankie may be the one chasing you, but the production team is the real villain of this story. They’re the ones who built the arenas, unleashed Frankie, and turned survival into entertainment.

The Director

A voice you hear but never see. They narrate the show with unsettling enthusiasm, treating contestant deaths like they’re just another ratings boost.

The Engineers

They maintain Frankie, fix traps, and pretend everything is “within acceptable safety limits.” Their logs suggest even they don’t fully understand what Frankie has become.

The Editors

They’re the ones who turn the chaos into a polished broadcast. They rewrite contestant backstories, hide the ugly parts, and make sure the audience never sees the truth.

The Unseen Characters — The Ones Who Left Their Mark

Some characters never appear directly, but their presence is everywhere.

The Original Mascot Team

The people who created Frankie before he became… whatever he is now. Their fingerprints are all over the lore, and none of them seem to be around anymore. Make of that what you will.

The Early Contestants

The ones who didn’t make it to air. Their belongings and warnings are scattered through the arenas like breadcrumbs from people who knew they weren’t getting out.

The Audience

You never see them, but you hear them — canned applause, distant cheers, and the eerie sense that someone is always watching. Whether the audience is real or manufactured is one of the game’s biggest mysteries.

Why These Characters Matter

The cast of Finding Frankie is what makes the game more than just a sprint‑and‑scream simulator. Every character adds a different flavor to the chaos — from the terrified Rookie to the unhinged Wildcard to Frankie himself, who feels like a walking lawsuit waiting to happen.

Together, they turn the game into a twisted ecosystem where survival isn’t just about running fast. It’s about understanding the people around you, the system you’re trapped in, and the mascot who refuses to stay in his lane.

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