Indie Horror Game Creates 60,000 Credits Accidentally
A Japanese indie studio for 100 names to pad its horror game credits- and got nearly 65,000. Discover how Twilight Moonflower turned a little quirky request into viral marketing magic.
Indie Horror Game Creates Longest Credits Ever (Accidentally)
When ConnectedShadowGames, a small Japanese indie studio, asked X for help padding out the credits of its newest upcoming horror game, Twilight Moonflower, they expected maybe a hundred volunteers to help out. What they got was a tidal wave instead: nearly 65,000 people liked the post, each one requesting to be included in the end credits. True to their word, the developers promised to list every single name.
The result? A quirky, unprecedented credits sequence that could rival the length of the game itself. It’s a story that perfectly captures the unpredictable magic of indie gaming development, where a simple social media experiment can transform into vital marketing gold. Now that’s what I call reaching to the masses.
From 100 Names to 65,000: A Viral Moment in Gaming
On November 9th, ConnectedShadowGames tweeted that they were “desperately short on names” for their credits. With only a handful of developers, the ending sequence risked looking sparse. Their solution was simple: invite fans to like the post if they wanted their names included. Within 24 hours, the tweet exploded. Instead of the 100 names they hoped for, 64,901 people signed up.
The studio didn’t back down. “We are men of our word,” they wrote in a follow-up tweet, pledging to include every single applicant. That means the credits of Twilight Moonflower will scroll through tend of thousands of names, an interactive challenge for players eager to spot their own.
This unexpected stunt has already boosted the game’s visibility. Thousands who might never have heard of Twilight Moonflower are now curious, drawn in by the sheer novelty of its credits. In a crowded indie landscape, where attention is hard to win, ConnectedShadowGames has found a brilliantly unconventional way to stand out.
And they’re not alone. Earlier this year, another developer faced requested to be credited in Dragon’s Chronicles: The Dark Demon King and the Sword of the North Star. These viral experiments highlight how indie studio can turn community engagement into powerful marketing tools.
For players, the excitement lies not just in the game itself but in the sense of belonging. Imagine finishing a spooky adventure and seeing your own name scroll past in the credits, a small but thrilling way to feel part of the creative journey.
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