Pokémon Go has been one of the most successful mobile games of all time. The reasons for Pokémon Go’s continued success in 2024 include the rich community that plays it, the real-life impacts of gameplay on businesses, the sense of achievement within the game, its influence on augmented reality games, and the nostalgia it embraces for its players. It’s been out for eight years and is still very popular.
Pokémon Go Community
One of the biggest reasons for Pokémon Go’s continued success is the community that plays it. Pokémon Go continues to thrive because of the ability for players to connect and socialize. Players of Pokémon Go explore the real-world community and share information with others about where they can capture Pokémon. In the process of exploration, players are creating friendships and teaming up with people whom they may not have otherwise met or spoken to. It creates a bond between players through a shared common goal. The fact that it includes teams (Mystic, Valor, and Instinct) that players can align with only intensifies the community and the drive for players to work together.
The Business
Businesses have been able to take advantage of the benefits of the game’s community by increasing customer engagement, visibility, and foot traffic to increase their own profits. Niantic allows businesses to become Sponsored Locations in the game which shows the business on the player’s map encouraging players to visit in person. Businesses have also been seen offering discounts to players who take screenshots of Pokémon in their store and tag the business on social media.
Pokémon Go’s Physical Activity
Physical activity is another motivator that keeps players engaged and active. Pokémon Go got people to go outside and exercise in 2020 during the COVID-19 lockdown and has continued to inspire players to take more steps and explore their surroundings. Due to the nature of the gameplay being walking around in order to find Pokémon players are getting more exercise than they would by playing other games. They saw a difference in their overall fitness that has encouraged many players to utilize the game in their journeys to better health.
The Game Inspires
Pokémon Go’s augmented reality has been a source of inspiration to the gaming industry. Niantic’s innovation with Pokémon Go in the AR game space has led to the creation of other games such as Harry Potter: Wizards Unite and The Walking Dead: Our World. Unfortunately, Wizards Unite did not see the same success for Niantic as Pokémon Go did and shut down for players in January of 2022. One thing Wizards Unite was missing was the sense of community that this game’s users share. The Walking Dead: Our World gives players the task of exploring the real world in order to defeat walkers.
Pokémon Go Nostalgia
Beyond its impact on businesses and the community, this game draws players in with nostalgia. Players of Pokémon Go are in the range of 35 – 54 years old. These players are from the era of Ash and Pikachu. Players are living out their childhood nostalgia by venturing out of their homes into the world to become real-life Pokémon trainers. Players are exploring their communities, creating friendships, and catching them all!
Pokémon Go’s Overall Success
In 2020, the mobile game from Niantic raked in a whopping 1 billion USD in revenue for the first time and has continued to be successful ever since. Through creating a community of players sharing a common goal, catching them all, and sending players out into their real-world communities as trainers Niantic was able to launch a mobile game that is sure to stay relevant and successful for years to come!
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