NetEase Cedes Control: Marvel Rivals’ Roster Is Fan-Built
Marvel Rivals game director Guangyun Chen recently confirmed that NetEase Games can pull characters from Marvel’s entire 85-year comic history for its hero shooter roster. As a result, numerous possibilities of various characters, from iconic Avengers to obscure multiverse oddities, showing up in the game are highly likely to happen in the foreseeable future. With thousands of potential additions overwhelming traditional design decisions, the team has decided to actively rely on player voting to prioritize future heroes appearing in the roster. The question remains: how will NetEase navigate the impossible choice between fan-favorite heavyweights like Jean Grey or Blade and beloved niche gems like Jeff the Land Shark going forward?
Democracy Solves Marvel’s 80,000-Character Problem in Rivals
During an interview with VideoGamer, Chen addressed this challenge head-on, emphasizing that community feedback directly shapes Marvel Rivals’ development roadmap. According to the game director, the team has monitored social media and forums for potential additions, noting how players self-organize polls requesting specific heroes. Consequently, these grassroots campaigns carry significant weight in making roster selections. Specifically, NetEase fast-tracks these characters that trend organically across platforms for consideration.
While highlighting the team’s treatment of these campaigns as essential guidance rather than casual suggestions, Chen explicitly stated they “pay attention daily” to these player-driven initiatives. Given this player-driven approach, Marvel Rivals ultimately transforms into a collaborative project between developers and fans. Additionally, NetEase must handle the game’s balancing and implementation when making their decisions, with the community’s passion determining which heroes enter the fray next. Due to this strategy of character additions, the game proves that in a universe with 80,000+ characters, democracy might be the only way to assemble the perfect roster.
From Land Sharks to Gods: Marvel Rivals‘ Wild Roster

In the same interview, Chen emphasized that Marvel Rivals‘ development cycle is extremely dependent on player votes. Moreover, he also states that NetEase treats community polls as “highly valuable” data, directly influencing seasonal planning. Consequently, hero releases can accelerate far faster than originally intended as a result of this player-driven approach. Initially, new characters were scheduled to be released every six weeks, but now debut monthly.
While icons like Thor and Wolverine are typically shoo-ins for the game due to their popularity, obscure fan requests like Soft Serve (the ice cream-excreting mutant) could materialize alongside these heroes as well, much sooner than expected. Given that crowd favorites are prioritized with Marvel Rivals‘ accelerated pipeline, how might the game’s meta evolve when niche heroes leapfrog mainstream legends in the release queue?
Niche Heroes Could Reshape Marvel Rivals‘ Meta Soon
Ultimately, Marvel Rivals is transformed by NetEase’s commitment to monthly drops, leading to a dynamic collaboration. Player polls do more than just suggest future content but actively reshape the development roadmap, compressing timelines for both meme-worthy oddities and cinematic heavyweights. As of now, balancing character additions remains a meticulous process, yet this rapid cadence ensures the roster reflects genuine community passion rather than executive mandates. While adding more characters into the game should be considered overkill, many players are on board as they now take part in the decision process. With fans being allowed to make choices, the weirdest Marvel deep cuts have a chance to claim the spotlight if supported enough.
